New Consumer-facing Brand in North America
LifeTime private autobiography joined by new consumer-facing sister brand
We are happy to announce that most consumer-facing activity in North America will gradually transition to LifeTime Memoirs branding. Consumer research revealed that memoir resonates better than autobiography with people looking to write their life stories.
The brand LifeTime Private Autobiography is still in use on consumer-facing marketing and production material. Moreover, it features on numerous autobiographies and memoirs already adorning bookshelves across the United States and Canada.